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X-Tenso: a revolutionary way to get your hair semi-permanently straightened

Naturally wavy and curly hair is beautiful. However, if you've always dreamed of waking up with straight hair without needing to turn on your flat iron, it's time to ask your hairdresser about X-Tenso Moisturist!

X-Tenso Moisturist: safety first

The last thing anyone wants when they get their hair straightened in-salon is to come out with sensitized hair. Enter: X-Tenso Moisturist smoothing cream, developed by L'Oréal Professionnel's laboratories to condition and protect the hair with Nutricationic Technology during the straightening process. Translation? Your locks will actually look healthier after the treatment!

Tip: X-Tenso Moisturist works best on natural hair. However, if you recently got your hair colored, all is not lost! Just speak with your hairstylist to determine the best time to start the straightening process.

X-Tenso Moisturist: say goodbye to frizz

X-Tenso Moisturist will transform thick, rebellious, frizzy hair into silky, soft, smooth hair. The treatment will last up to 60 days so you'll be able to relax and enjoy your transformed mane for a long time! Before applying the X-Tenso Moisturist cream, your hairdresser will examine state of your hair to see how naturally thick it is, how much damage it already has, how much volume you want to retain and how straight you want your locks to look. During the straightening process your hairstylist might also use the SteamPod. It's a unique hot tool that causes less heat damage compared to other flat irons, and the steam can actually repair hair fibers!

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