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Winter is coming: say hello to your inner ice queen with platinum hair

The temperature is cooling down, but that doesn't mean your hairstyle can't be hot on trend! Ice cool and sizzling all at once, platinum hair is the color for the season, so it's time to channel your inner ice queen this winter.

Universal Appeal

Whether it's Khaleesi or fashion blogger Vanessa Hong (spotted here in New York at Fashion Week sporting her very own ice queen look) there's no doubt that ice cool locks are back with a vengeance. Wear them long like the mother of dragons herself or short'n'chic like Vanessa does. Any which way, the chilled shades of platinum are it for this winter.

Whiter shade of pale

Once you've decided to say hello to your inner ice queen, the question is how cool will you go? Do you go for high-gloss, ice cold platinum color, or pair with shadow roots for a striking, styled let relaxed look? Contact your L'Oréal Professionnel colorist to enquire about #colorfulhair to find out which queen you'll take inspiration, or why not use the Style My Hair application, so discover exactly how you'd look before taking the icy plunge!

Extra Hair care

Although #colorfulhair is gentle on your hair, even washing out after 15 washes, it's essential to give colored hair some extra TLC, especially during the colder months when it's subjected to all sorts of extra hardships. Try Serie Expert Vitamino Color A OX Jelly masque to give your hair a boost. Nourishing and protective, it wraps your hair in a lightweight film in just a few minutes. Apply to clean, towel dried hair and leave on just a minute before rinsing out. Ideal for the busiest of ice queens.

Cool down your color this season for the ultimate regal look!

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