Not using the right shampoo for colored hair can result in rapid fading, which is such a shame when you've found the perfect shade.
Avoid losing your new color by switching to a shampoo specifically formulated for color-treated hair.
Shampoo for highlighted hair
If you have beautiful new highlights or lowlights, choose a shampoo designed not only to protect but to enhance the color and really show them off. We recommend the Vitamino Color A OX from Serie Expert. As well as gently cleansing the hair, it protects the color from UV-related fading.
How to prevent discoloration
The right haircare can also help prevent the development of unwanted brassy tones. The new Blondifier range, also by Serie Expert, includes the Blondifier Shampoo Cool which contains acai berry extract and purple pigments to counteract any orange tones.
For brunettes, the Vitamino Color A OX also contains a CC Cream designed specifically to neutralize artificial red undertones. Alternate with your conditioner to keep your color a natural-looking and glossy brown.
Natural hair cleansers
Do you prefer to use natural ingredients and eco-friendly products on your hair? The new Source Essentielle haircare collection contains between 80-99% vegan, natural-origin ingredients, in bottles that can be refilled in salons up to 3 times. Plus, as well as a selection of shampoos for different hair types, the Radiance Balm, made with fig pulp, is specifically designed to moisturize color-treated hair and prevent breakage while maximizing color longevity and radiance. Perfect for taking care of your colored hair and the environment!