Blame those California girls, blame the Aussie blokes – however you look at it, surf style is hot and Beach Waves are always in.
What's not to love about the summer beach waves? Tousled, sexy and undone, Beach Waves can be anything from wet look curls to calmer windswept waves.
What the editors say: Beach waves are hot news every single summer. You just can't go wrong with that sun-kissed, beach-loving look. It's synonymous with a healthy, natural glow, best worn with a low-key wardrobe, sandals and beach tote. Just what you need to put you in the holiday mood!
Top tip: Use L'Oreal's Professionel's new Source Essentielle Daily shampoo to gently cleanse and purify the scalp. Made with 80% natural origin ingredients, like dried acacia leaves and aloe vera, it's silicone free and leaves your hair supple, shiny and feeling great. Don't forget the Source Essentielle Daily Detangling if you're actually hitting the beach.
Best beach waves
Beach-ready waves work whatever your hair length - mid or longer locks and colouring. It's a universal look that flatters all types, so give it a whirl this summer.
Try Beach Waves Styling Spray Wild Stylers by Tecni.ART for great texturizing effect. The salt-water spray is just the thing for that fresh-from-the-beach look. Without the downsides of sand! Want to go really wildly wavy? Leave it in overnight for best results.
Wet look waves
A classic since they covered the runways last year, wet waves are back this season. Channel Ursula Andress with L'Oreal Professionnel'sExtreme Splash Wet Domination Styling Gel. The non-greasy, matte shiny finish is ideal for that slicked back sophisticated style.
Not sure how wavy to go? Wet or wild? Drop into your L'Oréal Professionnel salon and consult your stylist for the latest trends and technology.