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Platinum blond: can men wear it too?

Having seen it on the singer Justin Bieber and other famous faces such as Zayn Malik, formerly of One Direction, we can't help but wonder who will be the next it-boy to try platinum blond. If the male species is ready to adopt this color under the spotlights, why not you too?

The singer Justin Bieber has been cultivating an androgynous look recently, especially evident in his recent video "What do you mean?", so his latest hair metamorphosis should come as no surprise - especially as it has happened at the same time as women's' icy blond and gray-silver hair trends have taken off.

On Zayn Malik, however, the platinum blond shade - combined with a rugged beard and bushy brows - gives the style a more masculine, hipster look. Malik is the definition of a hair trend-follower: it was only a short while ago that he was rocking the popular gray hair look, so you can be sure than platinum is the next must-have men's shade.

Falling in and out of love with blond: the eternal circle

Fashion goes round in circles, and it's exactly the same when it comes to beauty trends, especially hair! While the 2000s popularized raven black rock-star locks, with a slight touch of emo thanks to MySpace, these days we're seeing brown beards and red mustached hipsters riding high on Facebook, Twitter and Instagram..

What if blond hair on men was a way to reinterpret, or mock even, those brunette beards, red mustaches and braided man buns, as a way of reacting to an overdose of hair testosterone? Watch this space. Whatever it is, platinum blond is tricky to achieve and to maintain in order to avoid yellowing or damage the capillary fibers. Be sure to take some time to discuss the decision with your colorist before diving in!

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