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Paris girl - #Iwokeuplikethis hair

Last time we checked there were 1,992,119 posts on Instagram for #Iwokeuplikethis – an interesting mix of shots from the good, the bad and the others – but what's it all about?

#Iwokeuplikethis

The truth about #Iwokeuplikethis? It's a movement, an energy, a global intiative which embraces the original French girl's 'laissez faire' attitude towards high maintenance grooming. Indeed, because of the trend for #slowingdown or simply because it's hard work, citizens of the world are taking it easier and sharing their #Iwokeuplikethis looks – for better or for worse!

Who's that girl?

The ultimate poster girl for a generation of French women who believe in less is more Caroline de Maigret is a national treasure and icon in France. A model since she was spotted as a student at La Sorbonne, Caroline is also a music producer and now an author having written the famous bible to all things French style: "How to be Parisian". Essentially, de Maigret is the epitomy of relaxed French chic, low maintenance and exuding that certain 'je ne sais quoi' that makes French women so stylish. Need proof? She once told ID magazine "Don't brush your hair for the whole week"! The real question is 'did she really mean it?' or does it take a lot of talent to look this laid-back?

For a similar texturized look, without ignoring your brush, try L'Oréal Professionnel Tecni.Art Wild Stylers 60's Babe Savage Panache Dry Touch Powder Texturizing Spray. And, for
the right color, give your L'Oréal Professionnel colorist a call and try DiaLight for semi-permanent color and heaps of shine and light, without the ammonia!

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