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L'Oréal Professionnel's exclusive Style My Hair launch event : we were there !

Another chilly and grey winter afternoon, as to be expected from Paris. Camera men, fashionistas, influencers and journalists are lined out along a cobblestone street in the trendy second arrondissement, patiently awaiting entry.

Inside, international guests fill the sophisticated space, buzzing with chatter. Sleek tables are topped off with tablets, ready to be discovered at any moment for personal demos.

The launch of a revolutionary app !

HairTrend news was invited to an exclusive first-look at L'Oréal Professionnel's new and improved Style My Hair app, which now allows you to convincingly try on different hair colors thanks to its innovative 3D Augmented Reality makeover technology.

Marion Brunet, International General Manager at L'Oréal Professionnel introduces herself with a smile, opening with the "revolutionary" aspect of this launch, and how it is truly a "game changer for the entire professional beauty industry." Style My Hair seems to have surpassed their expectations.

The floor then goes to Lubomira Rochet, French-Bulgarian Chief Digital Officer at L'Oréal and Parham Aarabi, CEO at Modiface, both of whom are warm, welcoming and extremely happy to share their enthusiasm with us.

Style My Hair app in 3D : a worldwide event

Rochet raves about this "gem of a product," which surely will better "guide our customers towards the right hair color and brand" by "personalizing the salon experience." She's confident that this will encourage an engaging conversation between clients and hair experts, and strengthen these relationships in order to accelerate the client's hair journey. "We want to provide a true service," she concludes.

Aarabi talks about Modiface's hefty contribution, particularly the ten year development and training of the app's patented Hybrid neural network. With its powerhouse capability to recognize all hair textures down to the very strands, it is a "tech based on realism, accuracy, and believability," he proudly states.

A big question pops up from the crowd: is Style My Hair's development finally finished, then? "We never believe tech is finished," Aarabi says, as the crowd laughs. This is just the beginning of a new era where the beauty industry meets technology.

We couldn't be more excited about the endless possibilities that Style My Hair's success opens up for the future!

Download the Style My Hair app.

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