Another chilly and grey winter afternoon, as to be expected from Paris. Camera men, fashionistas, influencers and journalists are lined out along a cobblestone street in the trendy second arrondissement, patiently awaiting entry.
Inside, international guests fill the sophisticated space, buzzing with chatter. Sleek tables are topped off with tablets, ready to be discovered at any moment for personal demos.
The launch of a revolutionary app !
HairTrend news was invited to an exclusive first-look at L'Oréal Professionnel's new and improved Style My Hair app, which now allows you to convincingly try on different hair colors thanks to its innovative 3D Augmented Reality makeover technology.
Marion Brunet, International General Manager at L'Oréal Professionnel introduces herself with a smile, opening with the "revolutionary" aspect of this launch, and how it is truly a "game changer for the entire professional beauty industry." Style My Hair seems to have surpassed their expectations.
The floor then goes to Lubomira Rochet, French-Bulgarian Chief Digital Officer at L'Oréal and Parham Aarabi, CEO at Modiface, both of whom are warm, welcoming and extremely happy to share their enthusiasm with us.