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How to keep your color from fading too quickly

Changing your hair color is always so much fun! However when the new shade starts to fade away, sadness often sets in. Here's some professional advice on how to keep your color looking beautiful and bright for longer.

The importance of choosing the right product

When people decide to get their hair dyed, what many don't realize is that they can't just rely on the chemical properties of the dye to be able to gauge how long the color will last and what the final look will be. The most important determining factor is how healthy the hair already is before coloring it. It's very important to let a hairstylist spend a few minutes examining the hair to choose the appropriate formulas and methods to employ, because if hair is too sensitized they can't use the same products they would for 'normal' well-nourished locks.

''If hair is healthy, it will hold color magnificently!''

For L'Oréal Professionnel hairstylist Delphine Courteille, the most important advice she can give someone who wants to have beautiful hair is to treat it and treat it often. It's a good idea to speak with your hairdresser about which haircare products would suit you best and if you should do any in-salon treatments like Pro Fiber which can give your locks a much-needed boost. Healthy hair will hold pigmentation longer, make colored hair pop more and will help make even the simplest of hairstyles look absolutely stunning.

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