French brown is a very unique shade. It's pure, it's intense, and it fascinates fashionistas all over the world. Here's what to know about the new hair color before you take the plunge and get it yourself.
Although it was brought to light by a British hair colorist, the new brown hair color is actually French. Spotted on Charlotte Gainsbourg, Eva Green, Sophie Marceau and Bérénice Bejo, the shade is a "pure" brown because it doesn't have any golden or copper tones to it. French brown is in high demand at the moment, and requires a special technique to achieve it.
Two steps for one hair color
To eliminate any hints of copper and gold from naturally light brown, red, or blond hair, your colorist will have to color your hair in two steps. First, they will do a pre-color treatment and then they will dye your hair to intensify the brown hue. You'll have to be patient, because this transformation will force you to spend quite a bit of time at the salon – but we promise it will be worth it in the end!
If your hair is jet black, the process to go to a lighter color like French brown can be even more intricate and even longer. A colorist will most likely have to bleach your hair first, so take the time to discuss this with your hairstylist, who will be able to find a solution that fits you and your needs. And most importantly: don't forget to bring inspiration pictures with you to your appointment so that you can illustrate and explain exactly what the color and style you're looking for.
How to keep your French brown intense day after day
Your fresh new color was obtained with complex and delicate chemical processes. The first thing to do is to take care of your locks and keep the color shiny by investing in nourishing hair products from lines like Absolut Repair Lipidium or PRO FIBER by L'Oréal Professionnel.
To make the pigment really stick to your hair fiber, you can also opt for a dedicated care routine, like Vitamino Color by L'Oréal Professionnel. Also think about scheduling regular touch ups, depending on how fast your hair grows, every 4 to 8 weeks.