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How to care for your violet hair color

If you're thinking of turning your hair a striking shade of purple this season, here's how to care for violet hair color, the different options on offer, and the best ways to style your new look.

How to get violet hair color: try temporary first

Did you know that ultra violet was named Pantone's Color of 2018? If you're a fan of the bold shade, why not try it out as a head-turning hair color!

You don't have to dive in at the deep end when it comes to violet hair color: try it as a temporary shade first...

The #ColorfulHair service from L'Oréal Professionnel offers a wide range of temporary hair colors from across the rainbow spectrum: from pretty Pink Sorbet to Turquoise, Hypnotic Magenta or (our color of the year) Electric Violet. The #ColorfulHair colors last for up to 15 shampoos, and can be combined together to create unique shades, combinations and effects.

It doesn't have to be all-over violet hair color either. If you're looking for a more subtle way to wear the shade, think about bright purple tips, or a discreet streak of purple you can tuck behind your ear for work or occasions where the dress code is a little more formal.

Different shades of purple hair

If violet hair color has got your imagination going, here are some suggestions for different shades of purple that you can get creative with!

Red violet hair color: to get this shade, your hair colorist will use less blue pigment, and increase the dosage of red to create a glossy burgundy shade that works particularly well over naturally dark hair colors.

Deep, dark violet hair color: a dark purple pigment can be super subtle or strikingly vibrant. We love a deep violet balayage over a cool cocoa brunette base tone that shimmers in the light.

Bright violet hair color: not for shrinking violets, this is the boldest way you can wear violet hair color. Consider using different shades of bright purple down the lengths to create a bright violet color gradient.

Light pastel purple: Summer's favorite hair color, purple pastels evoke festivals, fun and a feelgood spirit. From lavender to lilac, purple-grey to mauve, there are many options from the lighter end of the purple color scale.

Caring for color-treated hair

A few basic rules for looking after your violet hair color:

Do – Use shampoo and conditioner created specifically for color-treated hair. We recommend the Vitamino Color A-OX collection from Serie Expert for high shine and long-lasting color.

Don't – Use home hair dyes over salon-colored hair treatments. The colors are rarely exactly the same, and the home dye pigments can cause discoloration and uneven coverage.

Do – Use a regular hair masque or visit the salon for a bi-monthly treatment to ensure the hair fiber is well moisturized. Dry hair tends to lose its color more quickly, developing flyaways, frizz and a dull luster.

Don't – Overwash your hair. Not only will this cause your violet hair color to fade more quickly, but it will also encourage your scalp to produce more natural oils, meaning your hair quickly becomes greasy after washing. Stick to twice or three times a week, and use a dry hair shampoo in-between washes.

How to wear violet hair color: 3 hairstyle inspos

  1. A thick messy side braid is great for showcasing different colors, and is a pretty alternative to a ponytail.
  2. A blunt-cut long bob with piecey waves is one of this year's most on-trend hairstyles. Wearing it with violet hair color shows your originality.
  3. Long, glossy and voluminous waves are hands down the best way to show off a vibrant violet hair color. The key to volume is in the right haircare and your stylist's expertise with layering techniques.

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