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Hair part: Take a walk on the wild side

A trend in the making – the Wild Part is here to stay. Who knew you could part, and still look the part? See what we did there?

Til we Part again

If you thought parting your hair meant adopting a "good girl" look, you'll need to think again. We're introducing the 'Wild Part' for all those who want to throw caution to the wind and embrace a casual, slightly irreverent, but definitely sassy persona.

What the editors say: "We love the way this new generation of side part gives a natural layering effect – it's almost – dare we say it, 'shaggy' – which looks fantastic. Even better, when a bit is tucked behind (either fixed with hairspray or a clip) it takes on a whole new dimension with a neater more 'put together' look. "

Fix it

Not blessed with a natural side parting? No problem – thanks to L'Oréal Professional Infinium Pure, you can get the style you want and need in minutes. The hypoallergenic hairspray performs, and feels great. Suitable for heavy professional use it's also good for mere mortals. Its fragrance-free formulation means high-end fixation without stiffness and no-odor hanging about!

Top tip: Avoid a comb over look by dispatching the right amount of hair to the side and keeping it flowing naturally. Movement is key!

3 reasons to wear it

It's all about the attitude and we love a style that says 'I' m wild!'

Secondly it's bang on trend. So there's that.

And last but not least, it's something new and we know how much you love to be experimental with your locks.

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