Since hair colouring is no longer just a girl thing, we're eager to have a face off between the guys going for icy platinum vs the silver foxes... What do you think about this Match the Look battle?
The style: We've said it before and we'll say it again, Icy platinum is a real classic – especially in winter and we love that cool shade on a guy.
The hairstyle: Short and cropped really works with icy tones. Head into your L'Oréal Professionnel salon and get the DIA light treatment . Ammonia free, this semi permanent hair colouring system has 53 shades of tone on tone ice to pick form. How cool will you go?
What the editors say: We love a guy confident enough to pull off the Icy Platinum look. It looks amazing on a model strutting the catwalk, but we also recommend for mortal men!