In Tokyo they know. Yes, they do.
Pushing the boundaries of fashion and style is part of the local DNA. Look to these girls for the latest ground breaking ideas and you know you'll always find something brand new to take your breathe away. Their imagination knows no limits!
L'Oreal Professionnel #colorfulhair was devised for pioneers in the hottest shades around. Whether you prefer the pretty Pink Sorbets to the Hynpnotic Magentas or think you should go for Turquoise over Baby Blues, pick your palette and experiment Tokyo style. And, if you're not the biggest fan of your chosen hue, no worries - #colorfulhair's gentle formula washes out in just 15 shampoos so there's no long term commitment to your choice which means you can be as wild or daring as you please. Go for the brightest, the two-tone or the crazy dip dye without a moment's hesitation!