Fashion Week is the moment to discover & spot upcoming trends in the fashion and beauty world, but in order to show us all of the new looks, models' hair endures a lot. However the new repair program Pro Fiber can save it – and we're putting the Soles sisters' locks to the test to prove it.
Pro Fiber: a new hair repair program
Pro Fiber, an exclusive in-salon treatment program was developed to respond to one of women's (and fashion week's) major hair concerns: damaged hair. First, your stylist does a personalized diagnosis to determine the level of damage and then they choose the right long-lasting hair repair program that's customized to your locks. Next, the treatment is applied and then your hairdresser gives you your very own at-home routine that will help maintain the Pro Fiber treatment for up to 6 weeks.
Pro Fiber and the Soles Sisters
Celebrity sisters have been trending for the past year and the Soles are identical twins who have exactly the same hair. It only made sense to choose them to show how effective Pro Fiber is -it's like a 'before and after' that you can see right in front of you. They've already walked in shows for some of the biggest designers like Saint Laurent, Marc Jacobs and Miu Miu, so they know that healthy hair is pretty much inexistent during Fashion week. They're eager to find a product like Pro Fiber that will really repair their hair and save it from any future hot tool and product harm.
The Pro Fiber fashion week test
L'Oréal Professionnel International Hairstylist Ambassador, Guilio Panciera will be testing Pro Fiber on only one of the models' locks. You'll get a chance to see how effective the hair treatment is in real time as the test will be live and kick off tomorrow, March 1st - the start of Paris Fashion Week - and will continue until March 9th. You can follow everything on social media where the sisters will be recording their experiences with the different products in an online diary, ''Inside Paris Fashion Week'' on their respective Instagram accounts, @bayleesoles and @kelseysoles. We'll also be posting inside coverage of the Pro Fiber challenge on Instagram .
We're looking forward to seeing you tune in for this no-safety-net test tomorrow, March 1st!