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Do your bit with denim hair this October

And what if your hair color was about more than just a flight of fancy, a matter of taste, or your mood that day? What if you actually made a statement and committed your hair color to a cause? We're intrigued...

Your favorite pair of jeans has been repurposed as a completely wearable hair trend, and we're obsessed. This trend 'blue' up this summer, however was taken to new heights during Fendi's Spring Summer 2018 presentation in Milan last month – whatever the wash, it's a look we're totally in to!

A date for your diary - Denim Day, 6th October

Here's one way to really make a statement with your hair color. Not only is that denim blue hue in (it's a classic – when was it ever out?) now you can commit your color to a cause. Dye your hair denim for Denim Day on October 6th and join the American Cancer Society to raise funds to save lives from breast cancer. Running since 1996, it's raised over $96 million to date and helps those facing the disease get the support they need, so why not get involved?!

Let the good news continue!

Did you know mortality rates from breast cancer have dropped 38% since 1989?
That's 297,300 lives saved! Every day matters to raise funds and help fight the disease that's blighting the lives of so many, so get involved this October and make a statement!

Join in and go blue!

Join Team Blue with #colorfulhair now! Make the call to your L'Oréal Professionnel salon and book in to go Blue. The brand new in-salon direct dye colour palette is available in eight bright and brilliant intermixable shades, i.e. 1,000s of bespoke and personal color results. Which means you decide how dark or soft you want to go. Pick your blue hue and thanks to the 'Crystal Clear' technology, you can pick your intensity and go for pastel or even stronger, bolder Blues. And if you don't want to fully commit this range is perfect for you, with this color lasting up to 15 shampoos!

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