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Bleached beach blonde hair for Summer

Summer is finally here and it's time to get your beach blonde back on!

3 quick'n'easy ways to go beach blonde


Stop by your L'Oréal Professionel salon to consult your colourist. Let the experts guide you and think about skin tone, eye colour and your usual style to make the right call on your blonde highlights.

DIA Light


An ammonia free semi-permanent tone on tone hair colour, it has as many as 53 shades. A glossy luminous shine with a natural-looking colour, it will simply fade away. It's perfect for a natural finish blonde hair.

Blond studio Platinum


This paste lightens up to 7 levels. In just under an hour, your transformation will be complete! Creamy and smooth, it's easy to apply and like DIA Light it's ammonia free. It contains Nutri-cerides and white beeswax for extra nutrition. Ideal for fine, natural or coloured blonde hair. Talk to your colourist about the light levels you desire, from the natural looking and subtle blonde highlights to the sun-kissed 'I just got back from holiday' beach blonde look!


Majirel High Lift


Want to go icy? For fabulous permanent colour beach blond try Majirel high lift. The coolest shades available, this bleach blond style is for those who want to go subzero. Opt for luminous platinum shades tailor-made for you by your colourist. With Ionène G™ and Incell™ technology, Majirel helps take care of the hair fibre, leaving your hair silky soft with an almost shimmering finish.


What the editors say: You can't go wrong with Beach Blond highlights. Just remember to treat your coloured hair kindly. We recommend L'Oréal Professionnel's Pro Fiber Re-Charge Booster for an easy at-home-product.

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