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Winter hair color: Snow Grey vs Pure Platinum

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Snow Grey or Pure Platinum ? 2 big trends to try out this Winter. Which one will you choose ?

Blend into the winter wonderland by embracing the trend for Pure Platinum or going Snow Grey – Another Match the Look battle we are torn over!

Snow Grey

The style: Smart and sexy, going Snow Grey makes photographer, stylist and co-founder of Sukeban magazine, Erika Bowes look bang on trend.


The hairstyle: Rocked with a classic bob, Erika looks sizzling and ready to embrace winter. To adopt the style, and keep it whatever the weather, use long-lasting natural hold L'Oréal Professionnel Tecni.ART,' bestselling Air Fix hair spray. Its ionic neutralizing system also gives great anti-static protection and anti-frizz power for 24hr!
And if you're not 100% on board with that shade, try #colorfulhair, a gentle formula that washes out after 15 shampoos so you can always change your mind in time for New Year's.

What the editors say: Erika is the epitome of cool - we love this look on her. Check out whether it will suit you with the Style My Hair app !

Pure Platinum

The style: Pure platinum is a classic for the winter (and summer!) so there's no fear to embrace the coolest of cold shades.

The hairstyle: Slick, with long bangs, it's got something of the rock chick to it. To get a similar icy tone, pop into your L'Oréal Professionnel salon and discover DIA Light. The ammonia free semi-permanent tone on tone hair color comes in as many as 53 shades so you can choose just how far you go on the icy scale – from totally freezing to just below 0.

What the editors say: Work the winter look with a sassy Pure Platinum look that works on the catwalk, or day until night for mere mortals alike.

So which winter wonder will you go for? Snow Grey or ice cool Pure Platinum for 2018?

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