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Why 2017 is THE year for hair color

If our hair trend sensors are correct, 2017 is all about color. Your hair color is your new make-up! Let's look at why we'll be embracing a whole new palette of shades this year...

Hair color is the new make-up

Just as we enjoy playing and experimenting with different make-up looks, from cat eyes to barely-there coverage or a bold lip, now we can do the same with our hair color. There are so many different shades available; it'd be a shame not to try them out!

The natural hair color trend

Don't think that changing your hair color has to be something drastic and immediately obvious. Natural shades are increasingly popular, such as Hailey Baldwin's nude beige created through a collaboration between the French fashion designer Vanessa Bruno and the INOA hair color collection by L'Oréal Professionnel.

Techniques such as the new "foilyage" – a combination of balayage plus foils – can also help you achieve subtle, natural-looking sunkissed hair. Pastel is still a top hair trend.

Natural shades might be in, but pastel most certainly isn't out! Perfect for the summer and festival season, inspiring looks are all over Instagram, such as it-girl Irene Kim's rainbow of shades with colors that we're hankering after too...

Color doesn't mean commitment!

Updating your hair color can be as simple as trying a new make-up look, thanks to semi-permanent hair color collections like Dia Richesse Hi-Visibility, a tone-one-tone, ammonia-free hair color that gradually fades out, so you don't have to worry about roots showing.

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And the hair color of the year award goes to...Smokey Grey!

Smokey Grey may not sound like a winter winner, but, trust us, it's all the rage – especially infused with blonde reflections to lighten up...

And the hair color of the year award goes to...Smokey Grey!
Warm up your winter hair color with baby blond
Warm up your winter hair color with baby blond

Mmmmm...don't you just love it when blond brings a ray of sunshine along? Moving on from the icy platinum's, we're warming up that...

Shine bright with metallic hair color

Looking for a way to reflect your personality this year? How about stepping out of the box and changing your hair color to a shimmering metallic...

Shine bright with metallic hair color
Ultra-violet : get the 2018 Pantone color in your hair
Ultra-violet : get the 2018 Pantone color in your hair

This year it's going to be all about Ultra Violet. It's so hot, celebrities love it and experimented with it. Follow in her funky footsteps.

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