The wet-look has conquered all hair types, you can't resist it! Yes, this summer it's possible to work the mermaid look without having the sensation of having squeezed a tube of gel onto your scalp. Take the experts' word for it.
The wet-look trend shows no signs of slowing. Quite the opposite, the look has settled down in the world of fashion, and plans on staying there for a while yet. If the first versions of this damp and shiny style seem a little too much, the 2015 wet-look is more discreet and easier to wear. But it doesn't lose out on style points! To convince you, we've picked out five wet-looks for a modern-day mermaid style, straight from runways around the world. Just follow our lead...
The slick hair wet-look by Proenza Schouler
The most on-trend wet-look styles is the "slick hair" version which, as its name would imply, features hair slicked down at the front and sides for a professional yet super-sexy look. Whether you've a pixie cut, long hair, or a layered bob, you're guaranteed androgynous elegance!
The natural wet look by Prada
What we love about this new generation of wet-looks is that they don't dampen all the hair, but instead create a beautiful textured shape. Those who are looking for a new way to wear their bangs or layers can take their inspiration from this hairstyle, seen on the Italian brand's summer catwalk. This modern, deliberately-disheveled effect is always a winner.
The surfer wet-look by Marni
It's not just beach waves which give surfer-goddess style to hair. This summer, we're copying the water nymphs from the Marni runway and adding a slick look to waves or carefully tousled locks, for a natural-looking finishand the perfect "mermaid on land" look.
The nineties wet-look by DKNY
"Gel curls" or "baby hairs", a nineties bling version of the spit curls worn by women in the Roaring Twenties, also belong to the wet-look family. There's nothing so effective at boldly spicing up a ponytail, braid or regular bun, or for hiding bangs! All the fierce divas from the pop culture scene have already fallen for this look...will you be the next?
The graphic wet-look by Alexander Wang
With a good dose of the wet-look effect - retro Brylcream style - on a classic ponytail, you can achieve a femme-fatale look. Models from Alexander Wang's spring/summer 2015 runway are the proof. Well-styled and easy to create, this mirror-effect hairstyle will save you from a bad hair day like no other!