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Veronica Ferraro: see the Italian it-girl's hairstyles from Coachella!

If you haven't already heard of Veronica Ferraro, get ready for some serious hair color inspiration for this summer, thanks to the gorgeous Italian fashionista, who has over 450,000 followers on Instagram.

Coachella: the hair color challenge

Coachella is one of the world's most famous festivals, and has become synonymous with individuality, free-spiritedness and self-expression. There's no better source for unique hairstyle and color inspiration!

Pink and pastel with L'Oréal Pro

Veronica Ferraro is making us add another hair color must-have to our wish-list: a fresh pink color streaking down sections of her blonde locks – perfect for the festival season! In collaboration with L'Oréal Professionnel, Veronica opted for a multi-tonal fun and flirty color blend that really popped against the Colorado sky.

How to wear pink hair color

Not only did Veronica show us how pink hair can look fashion-forward and urban, but she also gave us some ideas of how to style it. We loved her messy braided crown, bower braids and half-up hairstyle that each showed off her new hair color to the max!

How to copy Veronica's look

It's time to take yourself down to your local L'Oréal Professionnel hair salon and ask about #ColorfulHair, a new service that offers a one-on-one consultation with a professional colorist where you explain the colors you want (or the colorist can advise on the most flattering hues for your skin tone) and you both work together to create a unique colorful look.

Eight different colors can be combined to create your very own personalized color creation: from blue strobes to multi-colored mermaid or delicious candyhair. When/if it's time to go back to your original color, the service also includes a removal option. No commitment, no stress, just professional and unique hair color whenever you want.

Be inspired by Veronica Ferraro and get your own #ColorfulHair!


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