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Ultra-violet : get the 2018 Pantone color in your hair

This year it's going to be all about Ultra Violet. It's so hot, celebrities love it and experimented with it. Follow in her funky footsteps.

It's in the news!

The New York Times officially announced Ultra Violet was the latest colour inspiration quoting Leatrice Eiseman, the Pantone Color Institute executive director who said Pantone Ultra Violet 18-3838 "communicates originality, ingenuity and visionary thinking."

Pretty in purple

A bold, vivid but not fluorescent or even neon but definitely striking colour, it has thus officially become the colour of the creative types so feel free to try it and push yourself out of your usual comfort zone. Not sure you want to adopt it long term? Try L'Oréal Professionnel #colorfulhair . With its gentle formula, it disappears after 15 washes so you can always go back to your original colour if you decide you're not the Pantone Ultra Violet 18-3838 purple type.

Pamper the purple

Remember, your look only goes as far as your hair's condition, so pamper it as much as you can, especially after colouring.

Try Pro Fiber by L'Oréal Professionnel for dry, broken, damaged hair. Your L'Oréal Professionnel stylist can run you through the protocol for the Rectify, Restore or Reconstruct solutions, to keep you hair healthy and shiny, even after colouring. Prefer to take care of your hair at home? We love L'Oréal Professionnel Mythical Oil Masque for lovely, smooth, shiny, happy 2018 ready hair!

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