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Return of the perm; embrace those voluminous curls

If you thought perms had been left behind in the 80's, think again! The curliest of curls are back, but this time, let's do it right. And, if you really can't commit long term, there's even an 8-week curl solution for those seeking a little wave action.

Cool curls

The 80's perm was all about chemicals and wet look curls, but thanks to L'Oréal Professionnel Hollywood Waves Sweetheart curls, we can get a curly update without the damage. It gives hair a healthy-looking shine to keep those little twists smooth and silky, morning, noon and night!

Not sure about taking the perm plunge? Check in with your L'Oréal Professionnel stylist for advice and guidance on how to get the best style for your look.


Work the waves


The whole idea about a 'perm' is to make it 'permanent' so why not try Siren Waves for a more natural looking wave? Hydrate and protect your locks, while getting a beautiful-looking curl to keep you twirling for days...maybe months!


Not so perm...


Commitment issues? No problem! Check out L'Oréal Professionnel's Beach Waves treatment. Lasting up to 8 weeks, this is the perfect compromise for sexy and subtle beach waves which will keep you loving your locks over the summer. Wavy, full of energy, volume and bounce, it's the ideal way to get some volume without actually getting wet!

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