Forget the natural looking, subtle, sun-kissed, luminous blondes...this season we're lusting after the hardcore bleach blonde look. One step beyond, bleached platinum tones stand out unapologetically. Whether you bleach it and keep it long, or go for a daring chop, this is one look that means business.
The bleach crop
Taking inspiration from tough girls like Kristen Stewart or Cara Delevingne, the short bleached crop is one that's not easy to pull off. However, it's a statement look that boldly goes where no look has gone before and sets off your best assets. Ultra-modern, it's a color that goes with everything. Get the right hue with L'Oréal Platinium Ammonia Free (suited for fine, natural or coloured hair) and Platinium Plus (suited to thick, natural or coloured hair). Enriched with nutricerides and white beeswax, achieve great condition and superb color all in one!
The platinum lock
Long hair? The bleached blond babe look is a natural choice. Everyone's who's anyone has tried it, including Kim Kardashian and Taylor Swift. Go beyond the classic blonde to get more out of the bottle! Perfectly preened in to waves, or twisted up in a tight ponytail, or perhaps even as a neatly scuplted chignon, longer bleached hair oozes attitude. Not sure which style to adopt? Your L'Oréal Professionnel stylist can help with advice on which look suits your skin tone and style best.
Add a touch of color
To update the bleached blond look why not talking to your L'Oréal Professionnel colorist about #COLORFULHAIR? The direct dye colour palette comes in 8 shades but offers 1,000s of bespoke and personal results including pastel shades to reflect the hottest platinum. Are you tough enough to rock it?