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Festival 2017 hair trend: color your hair the rainbow

Colors, colors, colors...with so many different hair shades available, how do we choose? Don't! Now you can color your hair in multiple tones and create your own unique rainbow look like it-girl Irene Kim!

Colorful hair: still a hot beauty trend

Irene is a wealth of inspiration when it comes to fashion and beauty trends, but if we had to pick a favorite it would be her rainbow-colored hair that we already see ourselves wearing for the festival season (we can imagine the photos already.) Striking dark roots contrast with pretty peachy-orange, which fades into purple and finishes on a fun bright blue shade.

How to best wear rainbow hair

With so many colors going on, to get the best out of your rainbow hair, leave it down as much as possible, with lots of texture and volume to really emphasize the color palette. For longer locks, a messy braid is also a fun idea, as the different colors peek through each section. Fix in place with a spritz of Infinium Pure hairspray. Like Irene, don't be afraid to play with your outfit as much as you have with your hair color. With such a bold look, you can wear whatever you like!

How to take care of colored hair

When getting your hair colored, ask your stylist for L'Oréal Professionnel's Smartbond, a three-step strengthening system designed to protect your hair. At home, don't forget to regularly use a color-protecting shampoo and conditioner such as the Vitamino Color A OX shampoo and conditioner, plus the occasional , to ensure your color stays bright for longer. Lastly, avoid over-styling your hair or using heated tools too often, as colored hair can quickly weaken and snap. Heat-protectant is a must!

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