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February freeze – Go ice cool with this ultra platinum hair colour

Brrrrr... it's cold outside! Roll on February freeze and the ultimate in icy cool hair: platinum.

Sub zero

Go sub-zero with icy platinum this winter. Following in the footsteps of GOT's iconic Mother of Dragons, or looking back at some vintage Vogue time Madonna, sub zero platinum has never been cooler.

 

A nod to the winter chill, the crisp days and snowy chilled shades of the seasons, platinum is it this winter. Get it just right with L'Oreal Platinum Ammonia Free (suited for fine, natural or coloured hair) and Platinium Plus (suited to thick, natural or coloured hair). Packed with Nutricerides and White Beeswax, it softens and gives you plenty of choice for the right shade.

How pale can you go?

Not sure which shade you prefer? Don't forget to pop into your L'Oreal Professionnel salon for a meeting with your specialised colourist who can advise you as to which tone to go for. It's also worth noting that with L'Oréal's #colorfulhair you can go from the silver strands of the ice queen to the paler, deeper platinum blondes without commitment.

Icy You See

The good news, you see – is that thanks to #colorfulhair you can give a new colour a whirl without having to make it a permanent change. The ammonia-free solution washes out after 15 washes so it's easy to be more adventurous!


For those with damaged hair, give yourself a winter treat with L'Oréal Professionel Serie Expert to nourish and protect it, especially in harsh weather. Straighten your hair too for that spiky poker straight look? Give it some extra TLC with the Steampod protective smoothing serum with Apricot and Avocado oil. Even better, for more natural shine.

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