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3 good reasons to treat your hair to a weekly mask

Applying a mask every 7-10 days is recommended by all hair professionals. If you're like us, however, you probably skip it every now and then! Here are 3 good reasons why this part of your beauty routine is a must.

Hair masks: the opportunity to use a targeted treatment

A hair mask can easily be chosen to suit your general hair type, such as one dedicated to curly hair. It's also an opportunity to target a specific concern, like a regenerating mask or one to keep color-treated hair looking fab. There's no shortage of treatments and product combinations to choose from, and by adding just one more step in your hair routine, you can ensure your locks will be more radiant and manageable.

Get a hydration boost with a hair mask

Most masks, whether they're labelled "nourishing" or not, have a rich and creamy texture. They perfectly complement the role of a conventional conditioner, as hair masks contain essential fatty nutrients, making them deeply hydrating and a pleasure to apply. Try to use a mask 4 times a month; it's an opportunity to hit the "refresh" button on your hair, making your mane brighter, softer, and more manageable over time.

A good excuse to take 10-20 minutes of "me time"

While your hair mask works to improve the condition of your locks, treat yourself! Take this opportunity to apply a face mask, give yourself a manicure or pedicure, or simply soak in a warm bath. Do what you want until rinse time – just make sure you're taking a moment to indulge yourself as much as your mask is pampering your hair!

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